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AI will replace these recruiters soon ☠️

I am a little tired of ‘AI and recruitment’.

But we must address it because it will bring massive change.

I have done much work to understand how AI will impact our industry.

Hours of research culminated in a four-hour ‘AI in Recruitment masterclass‘, which I have just toured around the UK with the REC. (London event pic below)


I have also been pitched scores of AI products by the ‘Tech Bros‘ and spoken to hundreds of owners grappling with the issue.

Making predictions is a fool’s game.

So, I do it all the time, obviously.

But you may wish to pay attention to this one.

I am predicting the demise of a significant percentage of agency recruiters.

AI will not replace ‘agency recruitment’. The industry will change but continue to thrive.

But it will take the jobs of many thousands of agency recruiters.

Specifically, those that lack the advisory, consulting, insights and human influencing skills

But it is more significant than that.

Going forward, two significant segments of the ‘Agency’ recruitment market will thrive with AI augmentation.

AI will destroy one colossal sector.

Done, Finished. Kaput. Gonski

Let’s look at the two winners.

Then, the biggest loser!

Executive search, exclusive and retained. 🆙

Recruiters who can find and bring candidates to the hiring table, who are ‘not looking‘ but have the right skills and can be ‘ignited’ – will be in demand beyond AI changes.

Bespoke, high-level, niche-skilled search and headhunting will thrive.

Finding people is not the same as recruiting them.

Human nuance matters at this level. High-level roles require deep vetting, discretion, and trust-building—things AI can’t replicate.

In addition, executive search firms are often valued for sourcing, counsel, market intel, and influencing outcomes. Hiring at this level frequently requires very high levels of confidentiality and complexity.

AI will impact Executive search, and we can expect more efficient research and sourcing, but not full automation.

The sector is positioned to grow as employers realise you can automate some transactional recruitment and aspects of more senior recruitment, but not at this level.

Temp, Contract and Locum 🆙

The gig economy will continue to grow.

Workforce flexibility soared post-COVID, and companies want agile talent models. Remote skills access, project work, rapidly changing skills needs, and short-term demand spikes make temp/contract staffing a strong hiring solution.

Moreover, AI is fuelling project-based work in IT, data science, marketing ops and much more. The way ‘Temp and Contract’ works will be increasingly automated, but the skilled Temp recruiter, who can calmly handle a 6.30 pm Temp ‘bombing out’ of an assignment that starts the next day – and swiftly find and negotiate a replacement to front up the next morning at 9 am – because of network, relationships, influencing and skill – will be as relevant as ever.

Automation will increasingly handle compliance, onboarding, and timesheet management. Matching algorithms will speed up placement and redeployment, but the Recruitment businesses that blend great tech with specific temp job-filling expertise will grow.

Multi-listed contingent recruitment  ☠️

This is doomed.

How can it not be?

This model is already margin-thin, staffing cost-heavy, and vulnerable to commoditisation. Recruiters in the space are often generalists, hiding behind digital, and undifferentiated in the eyes of candidates and clients. We all know they accept work from clients who give the same role to 3+ agencies — whoever is fastest wins.

The model degrades recruitment to a ‘resume race‘; a machine will always win that battle.

AI sourcing, matching, screening and even shortlisting tools will remove much of the “value add” these commodity recruiters claim to offer. It’s often a transactional ‘body shop’ service where recruiters fill one job out of 5 and get paid only for 20% of their work.

These contingent recruiters will not be able to compete. They will be caught between In-house teams using AI who source directly and the highly niche and consultative search firm getting paid for 100% of their efforts. Roles under £80k and Aud 120k are especially at risk of being insourced or handled by a new category of ‘Exclusive only recruiters’ who will not compete on the same order.

Some highly skilled niche contingent firms might survive, but they can only do that if they ‘own their patch‘ and evolve into a more advisory service.

Generalist recruiters who rely on volume over value are Gonski. Good night, nurse. Seeya!

All this will not happen overnight, but I believe we are on this trajectory already.

It’s not too late. Yet.

But…

Adjust or die.

 

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  • Posted by Greg Savage
  • On March 31, 2025
  • 13 Comments

13 Comments

Mark Smith
  • Apr 1 2025
  • Reply
A bit scary but I am confident our industry will find its equilibrium. Very interesting Greg.
    Greg Savage
    • Apr 1 2025
    • Reply
    Its a mildly informed prediction Mark, made some what dramatic for effect, but I do think things will 'lean' this way :)
Aiden Boast
  • Apr 1 2025
  • Reply
I can't wait for AI to take over all the boring parts of my job. Looking forward to thriving with AI!
Greg Benadiba
  • Apr 2 2025
  • Reply
I know many of you may not want to hear this, but I believe the first segment to be completely automated will be Temp. It's the most transactional of all recruitment and can be done faster and more efficiently by AI.
    Greg Savage
    • Apr 2 2025
    • Reply
    That may well be true.. definitely a big part of the Temp/Contract process will be.. but one wonders ..there have been on line gig platforms for over a decade. Upwork. Fivvr. Freelancer.com, etc.. they have not made a dent on 'traditional' temp staffing.. in fact those companies do not even turn a profit... why is that?
Peter
  • Apr 2 2025
  • Reply
As a client told me years ago, great recruiters find great candidates. At the oficio GROUP, we pride ourselves on being contrarian...watch the crowd and move in a different direction.
Rick Snowden
  • Apr 2 2025
  • Reply
Always appreciate your insights. For 30 years my firm in the US has worked with biopharma and medical device long-standing clients with repeat contingency engagements over the years. Our focus is on specialty higher level sales and management commercial and medical affairs positions. Our USP mantra is "providing excellent talent you would not otherwise see." 90%+ of our candidates are passive and direct sourced targeted. Over the last few years we have certainly been impacted by the rise of internal TA bureaucracies and reluctance to risk paying a fee to an external provider. Curious as to your thoughts on AI's impact on our space?
Bianca Luck
  • Apr 2 2025
  • Reply
Great insight Greg and I agree that temp and contract agency recruitment will survive.
    Greg Savage
    • Apr 2 2025
    • Reply
    Onya Luckster!
Tom
  • Apr 8 2025
  • Reply
Interesting post—appreciate the perspective and agree with a lot of it, especially the part about recruiters needing to evolve or risk being left behind. You’re right: AI is changing the game, especially for high-volume, multi-agency contingent work where speed has replaced strategy. That said, the doomsday tone feels a little dialed up, and the sales pitch at the end makes it hard not to see this as part insight, part funnel. Totally get the need to monetize expertise, but it’d land stronger without leaning so hard into fear-based marketing. Still, glad to see this conversation happening. AI isn’t replacing great recruiters—it’s just exposing the ones who never adapted in the first place.
    Greg Savage
    • Apr 8 2025
    • Reply
    Interesting perspective. For the record, the post was not designed to provoke fear- so you got that wrong. It was written to provoke action and change to help people prepare. As you allude to in your contradictory final paragraph, recruitment won’t be replaced but some recruiters will! So you are, in fact, provoking the same ‘fear’. You use the word "exposing'. What does that mean if not that they will be unemployable? So, if that 'provokes fear' it is an excellent thing don't you agree? As they might be able to adapt accordingly. As for the "Sales pitch at the end”, FFS, I have written a blog every week for 15 years. It has taken thousands of hours of work, and based on feedback helped thousands of people. For free. May I please list my Training Academy on my own blog ? As for this blog, appreciate your advice, but i believe it 'landed' pretty well based on 10,000 reads and the myriad of appreciatve feedback. Perhaps you can send me a link to your blog so i can brush up on how this is done, please?
Tom
  • Apr 8 2025
  • Reply
Appreciate the reply, Greg—and fair enough on the intention behind the post. I wasn’t implying that you don’t have a right to promote your academy (of course you do—your platform, your rules), just calling out how the tone of the post shifts when the pitch kicks in. It’s not about the existence of a sales element—it’s the style of transition that can feel a little alarmist. As for “exposing,” I’d argue there’s a difference between shedding light on where recruiters need to grow versus pushing the “Gonski” narrative. One’s a call to level up. The other leans a bit heavier on theatrics. Both can be true. And no blog of my own to plug—just chiming in as someone in the trenches, building TA functions and helping recruiters do meaningful work in a changing landscape. I respect the time and effort you’ve put in over the years, even if we don’t always agree on the delivery.
    Greg Savage
    • Apr 8 2025
    • Reply
    Thank you Your opinion on AI is as valid as mine. Maybe more so. However, describing my views as 'alarmist' and 'theatrical' is somewhat rude and, ironically, rather 'theatrical’. Your opinion on the 'pitch element' I find ludicrous. It is also inaccurate. The tone of the post does not "shift” at all, as you claim. The post finishes. There is LITERALLY a line underneath it. Beneath the line is information on one of my services. It’s there every week, publicising my books or services or those of my clients. So, there is no ‘transition’. It’s my website, and on it, I have advice on my services. Like about 10 million other websites. You will be very busy if you write to each one. You made a mistake by suggesting it was ‘fear-based marketing’. Instead of acknowledging that when I called you out on it, you doubled down and offered to mislead further by suggesting it was a “sly transition”. Some slick marketing ploy. Absolute BS. I wrote a blog I thought would help. I put an Ad for my services on my blog page, as I have done for 15 years. Your opinions on recruitment and AI are much valued. Your preaching, condescending advice on my writing style and business promotion? Not at all. The conversation on this ends here. Please do not reply unless it’s about recruitment or AI and not your demeaning views on my writing style. All good?

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Greg is the founder of leading recruitment companies Firebrand Talent Search, People2People and Recruitment Solutions, and a current shareholder and director of several others, including Consult Recruitment. He is a regular keynote speaker worldwide and provides specialised advice for Recruitment, Professional Services & Social Media companies.





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