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Take the holiday. But keep the pipeline pumping!

Most of us will have some kind of break in the next month or so. Christmas, New Year, summer holidays, Chinese New Year. You, your clients and your candidates are going to have some well-deserved downtime.

But what about the cost? We won’t bill while we are on the beach or in the pub. And what’s more, when we get back to the desk, everything will be stone cold. No activity, no momentum. What a task to crank up the action again! It could take weeks. Which takes us into February. Then we need to transact it, and get offers, and have start dates confirmed. When? In March? April?

Is your break going to cost you a whole quarter? Maybe your job?

We know, or should know, that it is a pipeline of key activities that drives success. Any fall-off in that pipeline, and a rapid decline in your placements and therefore revenue, is as predictable as night following day.

The activities that need to fill up your ‘pipeline’ could include a wide variety of things, but typically you need to meet quality talent and meet face to face with clients. Those are the metrics that drive the ultimate match. Think about it in the simplest way for a moment. If you are running a perm desk you only earn money;

  • If people get hired.
  • And people only get hired if people get interviewed – by the client.
  • And Client/Candidate Interviews only happen if qualified job orders are secured.
  • And qualified job orders typically result from face to face meetings.
  • In addition, people get hired only if they accept job offers.
  • And job offers come to quality, qualified talent.
  • And of course, qualified talent are typically the result of a thorough interview with the recruiter.

So if you believe the bullet points above, you must maintain a pipeline of consistent activity or the desired end result (placements, fees, and therefore fun and money) will not eventuate.

But it does not have to be so.

Here is a simple strategy to keep that pipeline healthy – even if you do go away.

10 days out from your holiday starting, you set yourself a few simple goals.

“Before I leave on holiday I will have arranged…”

  • 10 sales visits for the first 10 days after I get back.
  • 10 talent interviews for the first 10 days after I get back.

That’s it. And you make it happen.

Actually, it’s a lot easier calling clients and prospects and arranging a meeting for 3 weeks time. It can be done quite quickly.

Same with talent.

Be honest. “I will be away for a couple of weeks. But as soon as I get back lets get your situation moving. I will see you in two weeks time. How about 10 am on Tuesday the 12th January?”

Sure, some meetings will be cancelled. But here is the point…

Instead of getting back to a dead desk and weeks of grinding the activity wheel and maybe months before the $ flow, you hit the ground running.

You get back from holiday and you have no orders to work on, but you have 2 client meetings on day one. And another the next day. And two more the day after that. Plus you are seeing fresh candidates immediately.

By the end of the week after your break, you are in full swing. Feeling busy, being busy.

Yes you can take a holiday and be a successful recruiter. But make sure a 2-week holiday costs you two weeks of down time.

Not six weeks.

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  • Posted by Greg Savage
  • On December 4, 2012
  • 4 Comments
Tags: pipeline, Recruiter coaching, recruitment, recruitment skills

4 Comments

Nicholas Beames
  • Dec 4 2012
  • Reply
Great post Greg. I couldn't agree more. Have a great break.
Daniel X James
  • Dec 4 2012
  • Reply
Just clearing out my inbox to go on holidays this afternoon and read the above. Some awesome tips...but information I could have used 10 days ago!!!! Now I am busily going to try and set up a few meetings for the week after next. Wish me luck! As always, thanks Greg.
Glen Phares
  • Dec 4 2012
  • Reply
Great Post and So True!
Alan Allebone
  • Dec 4 2012
  • Reply
How very true Greg! I devote December for my aggressive marketing month,not accepting any excuses from my known and trusted customers! (including new customers). I do more marketing, gardening (setting the seeds for next year growth) follow ups and planning than any other month. IT WORKS! they know it is JANUARY SALES coming up! To me it is the clients visits ( my favourite) as soon as i can after the holidays and clients are usually happy to see me, well they have been so far!. I have the customer's comittment of new assignments with January commencement dates so I can plan to have my adverts go up one week before i come back. Infact I can do that remotely with access to my pc whilst away. I know we may all need the break but it is for some of us the commission that pays for the break. I will have candidate interviews all set up from the second day back so the plan works. Plan, prepare and proceed! Thank you Greg for an enlightening 2012, I have learnt a great deal again and enjoyed doing so! A Merry Christmas and a most happy, safe and PROSPEROUS 2013 to you Greg and your family and all my fellow Recruitment Consultants! Kind regards Alan .

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Greg is the founder of leading recruitment companies Firebrand Talent Search, People2People and Recruitment Solutions, and a current shareholder and director of several others, including Consult Recruitment. He is a regular keynote speaker worldwide and provides specialised advice for Recruitment, Professional Services & Social Media companies.





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