logologo_light
SIGN-UP
  • HOW IT WORKS
    • SRA Home
    • SRA Learner & SRA Coach
    • Compare Subscriptions
    • SRA Course Content
    • SRA Chrome Extension
  • PRICING
    • SRA Pricing
    • Frequently Asked Questions
  • BLOG
    • The Savage Truth Blog
  • PARTNERS
    • Savage Partners
  • BOOKS
    • Recruit The Savage Way
    • The Savage Truth Book
  • FREE RESOURCES
    • Free Video – Behaviour & Activity
    • Free Video – Selling Is Listening
    • E-Book – Kpis & Performance
    • E-Book – Fill More Roles
    • E-Book – Starting A Business
    • E-Book – Successful M&A
  • SIGN-IN
    • Sign-In – Existing
    • Sign-Up – New
  • HOW IT WORKS
    • SRA Home
    • SRA Learner & SRA Coach
    • Compare Subscriptions
    • SRA Course Content
    • SRA Chrome Extension
  • PRICING
    • SRA Pricing
    • Frequently Asked Questions
  • BLOG
    • The Savage Truth Blog
  • PARTNERS
    • Savage Partners
  • BOOKS
    • Recruit The Savage Way
    • The Savage Truth Book
  • FREE RESOURCES
    • Free Video – Behaviour & Activity
    • Free Video – Selling Is Listening
    • E-Book – Kpis & Performance
    • E-Book – Fill More Roles
    • E-Book – Starting A Business
    • E-Book – Successful M&A
  • SIGN-IN
    • Sign-In – Existing
    • Sign-Up – New

Recruiters, some great tips to leverage your PR

Guest blog from Sam Woodward, BlueSky PR

First of all, thank you to Greg for letting me infiltrate his brilliant blog. If you ever need a success story for Twitter this would be it – engaging with Greg online led to some great PR success for Aquent and a new client for BlueSky! But that’s another blog post.

Investing in PR is key for recruiters who want to boost their brand in the eyes of their clients, candidates and even potential employees for themselves – however that’s really only half the story. What should recruiters do to really leverage that PR coverage and make sure that great article isn’t quickly forgotten?

We’re always saying to our clients that using PR coverage is essential. Why make that investment if all you do with the coverage is send it to your proud mother or maybe tuck it away in a folder on reception? PR can establish you as a credible and respected commentator in your field – so make sure you shout about it! And not only that, the chances are that whatever you are talking about in the media is going to be of interest to your audience, so sharing this information will be of benefit to them, and they’ll remember you for it.

With the boom in social media it’s easy to spread information at the touch of a button, so maximise on this. Put the coverage and/or a link to it onto your blog, tweet about it, Facebook it, put it on LinkedIn – not only will all your connections see it, some may pass it on to their network too. There are plenty of examples of how stories can spread virally and your news is no exception. And don’t forget to put it on your website too (just be aware of copyright rules).

But don’t just share coverage amongst management and marketing – make sure it is shared with everyone in the team. It can boost motivation and arm everyone with some useful collateral. If a recruiter is in contact with a client or candidate and the company has had a nice mention in the press, they should flag it up. Email the link or mention it over the phone – it will be informative for the recipient, whilst boosting your credibility.

In the same way, PR can be key when it comes to winning new business. One of our clients was pitching to recruit for a big Financial Director role, however he was last in on a Friday afternoon so the odds were against him. Nevertheless he began the meeting by showing the client an article we had ghost written in his name in one of the heavyweight publications in his sector. The client had in fact read the piece the day before, it automatically boosted the tone of the meeting, he won the business and made the fee – that’s a direct return on investment.

Turning PR coverage into media packs that consultants can use is therefore another great idea.

So all in all, PR isn’t just nice for your ego – if used properly it can lead to increased credibility, more business and to future PR opportunities which you can use to start the process again!

  • Posted by Greg Savage
  • On August 23, 2010
  • 0 Comment

0 Comments

Leave Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

SUBSCRIBE TO THE SAVAGE TRUTH
SUBSCRIBE NOW
SEARCH
THE LATEST SAVAGE TRUTH
  • Global staffing market forecasts downgraded
  • Use ChatGPT like a recruiting champ
  • Recruiters, let’s go to McDonald’s!
  • Recruitment. Australia up 🚀 UK down 🔻
  • Scale your recruitment business fast 🚀

Top 20 HR Blogs 2019

The Savage Truth – Categories
Greg Savage & The Savage Truth

Greg is the founder of leading recruitment companies Firebrand Talent Search, People2People and Recruitment Solutions, and a current shareholder and director of several others, including Consult Recruitment. He is a regular keynote speaker worldwide and provides specialised advice for Recruitment, Professional Services & Social Media companies.





Recruiters, use your ‘necktop’ when engaging with clients (video)

Each recruiter you hire costs you $100,000... before you pay them a salary!

Scroll
LOVE THE WAY YOU LEARN

From on-demand video training, through to AI delivered advice direct to your desktop, our SRA learning platform now enables users to ‘Ask Greg’ questions and receive advice in real-time, without interrupting work-flow.

> SRA Learner & SRA Coach
> Subscription Pricing
> SRA Course Content
> Compare Subscriptions
> SRA Chrome Extension

RECENTLY ON THE SAVAGE TRUTH BLOG
  • Global staffing market forecasts downgraded
  • Use ChatGPT like a recruiting champ
  • Recruiters, let’s go to McDonald’s!
  • Recruitment. Australia up 🚀 UK down 🔻
  • Scale your recruitment business fast 🚀
  • What it really takes to be a leader 🥇
  • AI will replace these recruiters soon ☠️
  • 18 ways you screw up placements
  • Recruiters, can you sell your ‘value’?
  • Are you a recruiting ‘TechnoEmpath’?
The Savage Recruitment Academy
Copyright The Savage Recruitment Academy 2025 | Privacy Policy | Terms & Conditions | Site By AMC Creative