‘The Savage Truth’ – rocking and rolling and read!

So, this blog you are reading is now two weeks old.

I set up the blog at the prompting of my marketing guys and also, truthfully, because I have a lot to say about recruitment and staffing. But I also have a pretty challenging job that takes up a lot of my waking hours.

As my wife coolly remarked when I shared my enthusiastic blogging plans, “and when exactly do you intend to actually write that stuff?”

But I had a cunning plan all along.

Airplanes.

Yes, I spend hours in them. I am writing this sentence at Heathrow Airport. And as yet, no one can email or phone you when you are up there in the sky. So you have a couple options to pass the time. Work your way through a bottle of Shiraz ….or work!

Usually I manage both activities, and one of the things I started to do while flying, was write a series of ‘tips and tricks’ to send out to the hundreds of Aquent staff who make up the business I am responsible for.

Turns out some of them quite liked it.

And so we broadened the concept and “The Savage Truth” public blog was created.

It’s early days, but it seems lots recruiters from all over the globe read it.

After two weeks we have had 1,379 visitors to the site, racking up 2,865 visits in total. The average time spent per visit on the site is 3.5 minutes. I was obviously outraged at how short a time this is, but my blog-savvy marketing people tell me that’s actually quite good, and means people are reading the content in detail.

So far we have visitors from 19 countries, with Australia making up the majority, but there is also a strong following from the UK, New Zealand, US and Singapore.

To the one person in the Philippines who read my blog for 8 minutes and 6 seconds I say ”Thank you”!

For those of you interested in social and business networking, I can share that a strong percentage of people connect to “The Savage Truth” via Linked In, with Twitter also bringing many click throughs.

So, when you next read a blog entry on this page, know that in all likelihood it was written on an airplane, glass of red close by.

Yes, you are a member of the ‘Savage Truth Mile High Club’! Not as exciting as the Ralph Fiennes version maybe, but worth a read nonetheless, I hope.

Greg Savage

26^th June 2009