Tag Archives | Online brand

The real secret to building a personal online brand

The real secret to building a personal online brand

The modern recruiter knows that ‘brand’ is key. And the smart modern recruiter knows how to amplify that brand via ‘personal digital marketing’. This blog will get far less readers than my normal fare because anything to do with ‘social’ and ‘digital’ turns many dinosaur recruiters off, quick-smart. But please, be wiser than that, because […]

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Beware the LinkedIn liar!

Beware the LinkedIn liar!

Don’t get me wrong. I use LinkedIn a lot. And so should every recruiter. But there are issues with LinkedIn. Flaws. One of the most obvious is that LinkedIn appears to have no system to monitor accuracy of data on their network. Indeed, they freely admit that many profiles are bogus, and that many people […]

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How to resign without being a prat

At last! Social Media for dummies

They call it ‘social media’ or ‘social networking’, and some might quibble at the word ‘social’ because a lot of it can be done alone, from the confines of a darkened room. And most recruiters don’t have the faintest clue how to get the best out of the digital social explosion. A cursory glance will […]

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Behave like a 'tart' if you have to, but not on LinkedIn, please.

Behave like a ‘tart’ if you have to, but not on LinkedIn, please.

I am no LinkedIn expert. But I do use it. I post status updates, I join groups, I comment in discussions, and I check backgrounds of just about every person I am about to interview or even meet. I also get lots of requests to connect, and as a result have about 12,000 connections and […]

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Kiwi Recruiters. Linked In or left out?

Kiwi Recruiters. Linked In or left out?

During my recent RCSA speaking tour around Australasia I spoke to over 500 Australian and 150 New Zealander recruiters, on the upbeat topic of ‘Riding the Recovery’. I have to admit it was refreshing to talk about positive ideas and strategies to ensure we take advantage of the opportunities presented by an economic revival. One […]

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Forget the hype. New Zealand Recruiters do not use Twitter!

Forget the hype. New Zealand Recruiters do not use Twitter!

Over the past week I have conducted RCSA seminars for over 150 New Zealand Recruiters in Auckland and Christchurch. The topic was “Riding the Recovery” and part of my session was on Social Media and how we need to build that technology into our talent sourcing strategies. Well, I grabbed this opportunity to conduct a […]

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