Tag Archives | marketing

Why are recruiters still ballsing up candidate basics?

Why are recruiters still ballsing up candidate basics?

“Why are recruiters still ballsing up candidate basics?” was a question I was asked recently. And the debate that followed was lively and interesting, I think. Hear and watch the full discussion for great tips on gaining a recruiting advantage.

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Recruiters, your Job Board is going to eat you!

Recruiters, your Job Board is going to eat you!

I have verbalised strong views on job boards over the years. An important part of the candidate acquisition mix, sure, but also increasingly becoming ineffective, geared only to active job-seekers, and in some cases price-gouging the very recruitment fraternity that allowed them to thrive in the first place. In Australia, Seek came onto the scene […]

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How to grow your brand using Social Media {Podcast}

How to grow your brand using Social Media {Podcast}

We know that one of the key assets of a modern recruiter is a magnetic personal brand. But how? Building a brand via social media is hard work. It requires a defined strategy, and it hinges on discipline and smart execution over the long term. But it can and must be done. And it will […]

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Recruitment is marketing. Are you ready for that?

Recruitment is marketing. Are you ready for that?

There is a new reality in recruitment, which Agency recruiters who want to thrive need to understand, and act on. Clients are not going to pay you to screen candidates that they can get from job boards or other traditional sources. In fact; Any recruitment business model that relies on candidates making proactive applications for […]

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How I got to 30,000 Twitter followers

How I got to 30,000 (now 50,000) Twitter followers

If you are serious about building your business, you should be on Twitter. The benefits for all professionals looking to build brand, enhance their profile, and create relationships are exceptional. But if you are currently dabbling with Twitter, have few followers, and tweet inconsistently, then my advice to you is change your ways, or get off […]

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Recruitment, Rock & Roll, and Relevance

Recruitment, Rock & Roll, and Relevance

Neil Young was big when I was at school! The guy was at Woodstock for goodness sake!  (Look it up if you have to. You should know about it). He had a mega-hit record (and it was a vinyl record) in 1974 with Harvest, followed by a string of other huge sellers, and he is […]

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