Tag Archives | client skills

Modern business development. From cold-calling to ‘social ego’ stroking.

Modern business development. From cold-calling to ‘social ego’ stroking.

Some things in life are so obvious, we just can’t see them. And it shocks me how few people understand what the important part of ‘social media’ or ‘social networking’ actually is. The exciting aspect of the boom in social technologies is not the technology at all, (Sorry geeks). It’s the ‘social’ part. And the […]

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