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Don’t get me wrong. I use LinkedIn a lot, and of course so do all the recruiters at Firebrand.

But there are issues with LinkedIn. Flaws.

One of the most obvious is that LinkedIn appears to have no system to monitor accuracy of data on their network. Indeed, they freely admit that many profiles are bogus, and that many people have several LinkedIn profiles.

Only last week I was at a the Recruiters HUB conference in Sydney where a speaker, Kalena Jefferson, HRD for Kelly Services, spoke amusingly, about their office fish ‘Moby’, who apparently has a LinkedIn profile. And get this. Moby once received a headhunt approach via LinkedIn for a sales job!

Increasingly, I have started to detect flagrant misrepresentations on LinkedIn. I have close to 3,000 contacts on LinkedIn. Many of these people are quite well known to me. Some have worked for, or with me (over a 30 year career, that is a lot of people!), or I have interviewed them for a job, or we have done business together.

And even though these people know they are linked to me, many of them create LinkedIn profiles that are as fictional as a Harry Potter novel!

A recruiter who held a bog standard recruiting role with my company, who now, miraculously, was apparently a ‘Divisional Manager’ while with us. A ‘LinkedIn Retrospective Promotion’.

Or a failed recruiter, who was managed out of the business for under-performance, now proudly boasts on her profile that she was the ‘Office Top Biller’ for three quarters out of four!

Or the receptionist – a temp when she was with us, what is more – who has morphed into the ‘Group Administration Manager’ on her LinkedIn profile, which on face value now looks very impressive indeed!

Or (and these are all real actual examples, I hasten to remind you) the ditsy, hopeless recruiter who eventually stole from the company, who just simply leaves the year she was employed here off her profile entirely! And then adds the inconvenient extra 12 months on to another job!

It happens all the time.

And it’s not just qualifications, work history, achievements and job titles that are inflated, exaggerated and quiet simply fabricated. The recommendations on LinkedIn are often as farcical as a John Cleese special.

Like the Senior Manager who worked for me, who eventually had to fire a woefully incompetent Manager… who now brazenly recommends her in glowing terms on LinkedIn! Are we surprised to find she recommends him back in a cozy, all too familiar, LinkedIn tit for tat recommendation love-in?

How can we possibly take LinkedIn recommendations seriously when they are mostly solicited, reciprocal, and worst of all – self-published! If you don’t like what they say, even in nuance, you don’t approve it.

Total nonsense. Useless. Farcical. John Cleese would approve.

LinkedIn has great application. But it is riddled with flaws too. For a start it is packed with fraudulent, exaggerated and inflated profiles.

And it begs the question. Does LinkedIn bear a duty of care to users of their service? In many cases we pay to secure access to these profiles. If they are fraudulent, and we make a hire, or recommend a hire, on the basis of LinkedIn provided data… does LinkedIn bear liability?

Should they?

But in the meantime, legal niceties aside, beware the LinkedIn liar.

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What do you say to a friend who wants your ‘real’ opinion on a matter of some sensitivity? You know, “Do you think I should marry him?” or showing off a new pair of jeans, “Does my butt look big in this?”

It’s a tricky dilemma. You don’t want to rock the boat. You certainly don’t want to hurt your friends’ feelings.  But on the other hand, being honest, while painful, is almost certainly in their best interests.

To answer these questions well, it takes courage. It takes discretion. It takes a lot of trust between two people.

And guess what?

That is exactly the relationship a good recruiter has with clients and candidates.

Would you tell your client that he is not securing the best candidates because the interview process is too long and too demeaning for the talent? Can you find a way to coach your client on her own interview technique, which is turning candidates away?  Are you a  ‘trusted advisor’? A status that enables you to tell your client that their employer brand is weak, and that there are things they need to do to improve their image in the employer market place?

And do you have the courage to tell your candidate that “their butt looks big” as well?

Do you counsel your candidates on their interpersonal style? Can you advise your candidates to talk less in interviews, to stop using slang, to adjust their interview attire, and maybe (God forbid, but it has to happen sometimes) to use more deodorant?

Do you look your candidate in the eye and calmly explain why their salary aspirations are too high?  That they are not ready to manage staff? That they need more communications polish before they can assume a client-facing role?

This is the recruiting equivalent of telling your friend her butt looks huge in those jeans and she had best stop wearing them. Or telling your best mate that his new mullet haircut is an embarrassment to men everywhere.

It has to be done. You are not a friend if you don’t. And as a recruiter you are not a  ‘consultant ‘ if you don’t.

It takes courage and careful communication.

But mostly it means you have built up trust with that client or candidate.

They wont necessarily like what you say, but they will deeply value the fact that you could tell them.

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They call it ‘social media’ or ‘social networking’, and some might quibble at the word ‘social’ because a lot of it can be done alone, from the confines of a darkened room.

And most recruiters don’t have the faintest clue how to get the best out of the digital social explosion. A cursory glance will show you recruiters using Twitter as a job board, personal Facebook pages to connect with clients, and LinkedIn as a place to share banter and weekend war stories. All wrong.

So where to begin to understand how to interact on these various platforms? Are they different in terms of what you share and how you ‘speak’?

Well, ‘yes’, is the answer as far as I can see. And seeing that we call this stuff ‘social’ media, lets try (tongue firmly in cheek) to relate digital social to social IRL (In Real Life, of course!)

Facebook is like a pub: It’s an informal place where people get together with old friends, shoot the breeze, tell risqué jokes, and meet people they have never spoken to before. There are few rules and people certainly tend to misbehave there at times, often feeling embarrassed later about what they have said, shown or done! But real friendships can start there, and what’s more business can be done over a beer in the Facebook pub, so it’s not to be ignored.

Twitter is like a cocktail party: There is lots going on, and it’s very high energy. Many conversations are happening at once. Lots of people are talking and far fewer are listening. People drop in and out of conversations and if you like a conversation you might share it with another group. Sure you get the odd twitter cocktail party guest who behaves inappropriately, but mostly it’s pretty cordial, with more manners, and better language, than at the Facebook Pub.

LinkedIn is like a Tradeshow or a corporate conference: It’s business-like. People are there to work, learn and connect with like-minded business people. Mostly everyone is aware they are ‘on show’, and put their best foot forward. At the “Conference” you watch your language, dress up a little.

YouTube is like Times Square on New Years Eve or the Sydney Gay and Lesbian Mardi Gras: Pretty much anything goes! People will let their hair down and willingly make a fool of themselves, but no one really cares… until they meet you at the LinkedIn Conference, maybe.

A blog is like Speakers Corner in Hyde Park in London: You can stand on your soapbox and say pretty much whatever you like. But your audience is fickle and will drift in and out, and judge you very quickly to be an interesting expert on a niche subject or a quack to be jeered or ignored. But don’t ignore it because lucid orators on street corners spark ideas!

MySpace is like Woodstock: The young and the crazy populated it, but it’s a fading memory for most.

I guess the point is this. Buttoned-down corporate lawyers for example go to the pub and let it all hang out at the Mardi Gras. But they also attend corporate conferences and cocktail parties and they would never get confused about how to dress or behave at each event.

That’s social media. Content and context are everything.

This article was partially inspired by a presentation on Social Media by Rachel Gould, Social Media Manager, Lander Associates. Thanks Rachel!

It’s quite a few years since I worked a desk as a recruiter. But I did, for many years. And I was a pretty good recruiter too. Not great mind you. Just good enough to have a lot of fun, and make a bit of money.

At Firebrand we have hired 25 new recruiters in the past 6 months, so I am spending a lot of time training and coaching. As a result I am telling a lot of stories from my time on the desk. And it reminded me that although I billed a fair bit in my youth, I also made some monumental stuff-ups. And I don’t mean the odd lapse of judgment. I mean gargantuan mistakes. Colossal gaffes that make me cringe to this very day.

A while ago, I wrote a blog about my biggest blunders as a manager of recruiters.  But they are mostly forgivable errors, as managing people is such a nuanced endeavor. But today I hope to to exorcise my demons by sharing what is probably the worst of several almighty balls-ups I made as a recruiter.

It was in London in the early 1980s, and the market was starting to boom after a severe recession. I was placing accountants from a pokey office behind Oxford Circus, and frankly the whole industry was a bit of a circus in those days. Don’t get me wrong. It was a real, thriving industry. But it was largely unregulated. It was tough. It was fast. It was brutal actually, but it was exhilarating too.

I loved the cut and thrust of it. We interviewed people at our desks. We had job orders circulated from office to office by motorbike to get the information around the business faster. That’s right. No email and no fax. A good recruiter often placed three or four people a week. In those days, the process of recruitment was undefined, and certainly at the fast end of the market, you simply referred candidates to jobs you thought would suit them, based on the interview you had conducted with them.

Looking back I am amazed that at the time it was routine to refer candidates to roles without their specific permission on that role or that client. It was all too fast. Yes, that was the standard practice in accounting recruitment, London circa 1982.

As a result, we often placed people on the day they came in to see us. In fact that was our preferred modus operandi, as many clients would interview candidates based on our ‘telephone sell’ of their background. Often a resume was not needed at all!

But, often, the only way to secure an interview for our candidates was to send the client ‘CVs’ as we called them at that time. And it was a bun-fight to get your candidates included on the ‘shortlist’. It was truly a case of the quick and the dead, because you were competing against many other recruitment firms of course, but you were also in earnest competition to get CVs to the client before other offices of your company, and also before colleagues in your own office! (Did I mention the environment was competitive?).

But all this is no excuse for what I did. There is no easy way to say this, so here goes …..

I sent the resume of a qualified accountant, a delightful young woman, to her own employer!

There it is. I did the unthinkable. I was moving so fast, that I quickly matched a job description with a candidate and put the two together.

And it was a good match too. It was HER job!

Did I realise my blunder? No. I found out by the client calling me. “Did you send me the resume of Mary Candidate? “ he said in a quiet monotone. “Oh yes sir, I certainly did” I gushed, still unaware of the horror about to unfold. “ Well this is just to inform you that I am her boss and until now I was unaware she was looking for a new job. Thank you for this information.”

“Click”

The horror. The shame. The guilt.

I phoned her. Many times. She never took my calls. Never called back. In fact I have never spoken to her again.

And to be honest I don’t know what happened to her or what the consequences for her were. Labour law was not nearly as supportive of the employee in those days, and she could easily have lost her job. At the very least, I put her in an awful position.

But in the long run the whole diabolical episode did me a lot of good. For a start, it brought me down a peg or two. Made me realise that there was a major flaw in the way we were doing things. (I was only in my early 20s and we were being told, ‘This is how it’s done’.)

It also taught me the importance of care and process, and it reminded me of our duty to candidates and how attention to detail counts.

I never made a mistake like that again.

How about you? What is your biggest recruiting stuff-up? Your darkest recruiting hour?

Come on, please tell us. Tell us your tale in the comments section below. The secret you never wanted to share.

You will feel so much better!

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I am no LinkedIn expert. But I do use it. I post status updates, I join groups, I comment in discussions, and I check backgrounds of just about every person I am about to interview or even meet.

I also get lots of requests to connect, and as a result have about 3,000 connections currently, so I suppose I could be described as an ‘active LinkedIn’er’.

Active enough to realise there are a few things LinkedIn users simply should never do!

Firstly, let’s get away from chasing numbers when it comes to connections. Target your niche for goodness sake. I seldom send connection requests, but when I do, I know the person. I will have met, or dealt with that individual. I will certainly be sure that person is in a related field, and that there is potential for our business objectives to overlap.

And I do not accept all requests to connect. It’s tempting, I know. We all love to feel loved. But when I get a request to connect from a Library Assistant at a University in South America, I mean seriously, why would I?  And by the way, no disrespect to that individual. He may be a great guy with great skills, but is there really any likelihood that we can add much value to each other from a professional point of view? And that’s what LinkedIn is for, after all.

Secondly, don’t spam your connections with marketing material, requests to read your blog or any other self-serving communication. I delete people who are using their LinkedIn list purely to sell aggressively. That’s not what its for.

Thirdly, please don’t ask me for a recommendation if you hardly know me and must realise I hardly remember you. In fact, frankly, don’t ask for recommendations at all. Don’t you think soliciting people to say nice things about you is just a little bit tarty?

In fact, on that topic, the whole concept of LinkedIn recommendations is flawed, open to flagrant abuse, and borders on self-love. Who is going to publish an unflattering recommendation? Indeed, who is going to write one? I have seen LinkedIn recommendations from managers, when I know that manager has fired the ‘recommendee’! What a load of old cobblers! I have written the odd recommendation myself – but only when I really know and value the person’s work, and even then I do it partly out of a desire to please. I increasingly do not answer recommendation requests, particularly where the person is not well known to me.

And lets round off this little rant with one more pet peeve. Don’t be a tart with your updates. We all know there is software that allows you to multi-list your updates, using TweetDeck for example. So, you tweet some banal observation about what someone in the office is wearing, but you copy that tweet to your LinkedIn status too? I mean seriously, do you think we want to see your LinkedIn status updated every 10 minutes with your inane tweets?  Do you think that’s what LinkedIn is designed for? That kind of update is bad enough on Twitter, but on LinkedIn it’s just so much dross.

Finally, specifically for those using LinkedIn for recruitment. It’s a great resource. Please do not abuse it, or the people on LinkedIn, by blanket ‘headhunting’ approaches. Don’t be the LinkedIn equivalent of the guy in the pub desperately trying to hook up with everyone….. anyone! Be a little subtle. Do some research on your target. Find a plausible reason to engage, interact, and then ease into job opportunities.

LinkedIn will work best for you if you:

• target the right audience
• use a professional tone at all times
• share great content and
• display your expertise in your field

Only after you have done all that, can you afford to “sell” yourself, and even then, just a little.

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The savage truth is that most recruiters have no idea how to build relationships with their clients, nor how to develop business opportunities through their day-to-day interaction with customers.

It’s an ironic tragedy, but the more technology we have available, the less recruiters actually use that technology to connect with clients and candidates in a meaningful way.

View video on YouTube

Walk into most recruitment consulting offices now days, and its like walking into a typing pool. Everyone bashing away at emails, texts, and social networking updates.

Now here is the point. About 70% of the e-mails we send are unnecessary, or at least the message could have been better delivered verbally. Sending email is a missed opportunity much of the time. It’s also supremely unproductive.

Recruiting is about relationships. Selling is about hunting, persuading, seducing and consummating. Email is bland, annoying and often not read by our clients.

Please do not misunderstand my message here. Email and the newer technologies and communications platforms have incredible application and I use them all the time. I am after all engaging with you via a blog and via a video too, right now.  But I keep asking myself “what outcome am I trying to achieve, and am I more likely to achieve it by phone or face-to-face?”

Our job as recruiters is about compelling people to action. What we do, or should do, is create outcomes and facilitate decisions. Email does not do that. Your job is about selling, understanding and building trust. Email does not do that.

Success in recruitment is about connecting. Technology is an enabler. If you want to compete, make sure you and your team talk to clients and candidates on every possible occasion. Ask questions, listen actively, and solve problems.

Challenge people in your office. Why send an email?  Why not pick up the phone or even go and see the person?

Less email, less typing, less laptop, less desktop. More talking, more listening, more asking, more necktop!

It’s easy to think social media is a trivial diversion, ideal for 20-something’s with an addiction to technology and too much time on their hands.

But I don’t think so. In fact, properly used, it is a highly sophisticated business development and relationship management tool, which has the ability to increase recruiter productivity exponentially.

Twelve months ago I wrote my first blog for ‘The Savage Truth’. At about the same time I posted my first tentative tweet. I already had a LinkedIn page, but my excursion into social media was mostly an attempt to understand it from the inside.

And while I won’t claim to be any kind of expert, I can now point to thousands of blog readers a week, and close to 5000 followers on Twitter, all of whom are in my target audience of Recruiters, Marketers and Designers.

These social media platforms can grow your personal and corporate brand in a way that 1000 client visits cannot. Through my social media exposure I have hired staff, selected vendors, won clients, sourced many candidates, been invited to speak at conferences, filled up seats at those conferences, and generated tens of thousands of dollars of media exposure.

I have also learned a great deal that assists me in my business, made offline friendships and found another way to engage with my own staff, currently working in 13 counties across the world.

Generally speaking, the more senior the person, in years and status, the less they feel social media is relevant to them. That’s a fallacy that needs to be overcome.

Recently, I was interviewed by Jeff Bullas, a highly influential blogger and thought leader on social media, marketing and the web. The short video interview can be viewed here.

If you have even a suspicion that social media might be important for you and your business, please watch it. It might just steer you in the right direction.

View video and blog post: The CEO and Social Media written by Jeff Bullas
http://www.jeffbullas.com/2010/07/04/the-ceo-and-social-media/

During my recent RCSA speaking tour around Australasia I spoke to over 500 Australian and 150 New Zealander recruiters, on the upbeat topic of ‘Riding the Recovery’.

I have to admit it was refreshing to talk about positive ideas and strategies to ensure we take advantage of the opportunities presented by an economic revival.

One of the key areas I covered was the use of Social Media as a sourcing and influencing tool for our industry going forward. I have already blogged on my finding that Australian recruiters use Twitter in tiny numbers and followed that up with a similar story on New Zealand. However, I also used this opportunity to survey (by show of hands, so not very scientific), the use of LinkedIn by New Zealand recruiters.

It turns out that in Auckland and Christchurch, only about 70% of recruiters have a LinkedIn Account (I have to say I am wondering what the other 30% are waiting for). However when asked whether their LinkedIn accounts were worked ‘actively’ with status updates, participation in groups and all the other available applications, only between 10% and 20% kept hands raised.

I am no LinkedIn expert, but it seems self-evident that it’s a great branding tool, a fantastic sourcing tool and an exceptional way to connect with otherwise inaccessible people-not to mention its research capabilities.

I have spoken to clients who acknowledge freely that the first thing they do when assessing a new recruitment service provider, is to review their LinkedIn profile, including an evaluation of history, stability and quality of the recruiters network.

Personally, I could do far more with my LinkedIn account. However I do review it every day, participate in groups, answer questions, update my status and add connections every week. I have also connected my blog and Twitter account to my Linked In page, making an attempt to integrate my Social Media messaging and content. And it works. Even though I am only using the free functionality of Linked In, so far I have hired new Firebrand employees from LinkedIn, won clients, secured speaking engagements and generated publicity in many countries and many media.

So Kiwi recruiters, let’s get with the programme. Slow to buy into Twitter I can half understand.

But if you are not LinkedIn… you surely will be left out.

Over the past week I have conducted RCSA seminars for over 150 New Zealand Recruiters in Auckland and Christchurch. The topic was “Riding the Recovery” and part of my session was on Social Media and how we need to build that technology into our talent sourcing strategies.

Well, I grabbed this opportunity to conduct a little mini-survey on the Twitter habits of attendees. It was totally unscientific and very impromptu, so take from this what you will, but I was somewhat surprised to find that only 5% of the attendees (by show of hands) in Auckland, and probably even less in Christchurch, actually have a Twitter account at all.

I am not sure what I expected. Having done a similar survey in three large Australian cities late last year, I should have been prepared because the Australian average was only between 5% and 10% as well. But on the other hand, Australians and New Zealanders are massive early-adopters of technology, and at the general level have swarmed into Social Media use. Why not recruiters?

I think this is going to have to change – and fast. New Zealand recruiters won’t be able to rely on job boards for candidates going forward. The cream of candidates, especially passive ones, will need to be sourced through an increasingly fragmented variety of channels. In my view Social Media will be one of those channels.

But for recruiters, Twitter will be far more than a simple source of candidates to fill todays’ job order. More important than that is that smart use of Social Media is an opportunity to be perceived as an expert in your industry niche. Recruiters are going to need to use Twitter to foster relationships (and not to spam people by the way), build credibility, and actually interact with communities of people they might want to place in the future, or who are influencers in their area of interest. That will be increasingly powerful for those who get it right.

In my view it’s like this. Social media remains a TOOL – not a strategy – to reach people. There are still tons of people who will not be found on social networking sites. Recruiters don’t want to be seduced by Social Media and the hype surrounding it — but equally recruiters must acknowledge its’ role, and figure out how to work it into the talent acquisition mix

So Kiwis (and Aussies, by the way) get to it! Build social media into your communications armory. When that talent shortage comes roaring back, you are going to need it!

I am no social media expert. I am not even that familiar with the ‘ins and outs’ of Twitter, although I have built up 11,000 plus followers to date. Truthfully, I only plunged into the social media world, including this blog, because I am a recruiter, and I run a business that works in the digital and marketing arena. I felt I needed to know what the medium offered, how it worked, what I could contribute to the conversation, and how our clients and talent could benefit it from it.What better way to do that than diving right in!

And even though I am learning, I am in no position to offer advice on how to use the social networks.

But I can tell you why I won’t follow you back on Twitter.

I suppose I get 10-15 new followers a day on average. And when I get time – it might be a few days later – I will click on each of their Twitter profiles and see who they are and what they talk about. And, often, I will follow them back if I feel they will add to the conversation and help me build my knowledge and reach. I imagine most people do the same.

But often I won’t follow back. And just recently I was pondering why I choose not to press ‘follow’. My first thought was that the decision was simply intuitive. But when I went deeper, I realised that I do have a sort of mental check-list I flick through when deciding to follow, or not.

Firstly I look at the picture or avatar of the new follower. No avatar is a big #fail, and personally I prefer a real picture of a real person, or maybe a clever icon or cartoon representing that person in a real way. Twitter is about engagement and conversation, and it’s so much easier for that to happen if you have an image of the person you are tweeting with.

Then I read their most recent tweets. That is key. Lots of one-word Tweets or meaningless phrases and it’s a ‘no follow’. Loads of trivial stuff about how much beer was drunk last Friday, or what they like on toast in the morning, also means ‘no follow’. Self-promoting ads for products or services, or endless streams of automatically generated tweets and it’s a no-go too. I also tend not to follow people who tweet bad language, or who have a penchant for being routinely argumentative and mean-spirited in their comments. That is not what Twitter is about for me and certainly not what I want to see in my Twitter stream each day.

Of course I read the bio. I am looking for some connection. In my case a recruiter, or a marketer, or someone in design. But any field can still get a follow from me, if the bio is interesting and well-written. No bio means almost certainly no follow.

My next criteria is location. Not that I will eliminate anyone because of where they live! No, in fact the worldwide reach of Twitter is a major appeal. But if there is no location on the profile, it leaves a gap in my mental picture of who this is and so they are less interesting and less trusted.

I am always disappointed if the new follower does not list their web address. A link to a blog or a company website obviously adds huge insight to who the person is. It adds credibility too, and it will certainly weigh heavily in my decision to follow you back or not.

But it doesn’t end there. I usually have a quick look at your following/follower ratio. This is not a deal breaker, but in conjunction with other measures, such as Tweet content, can be a knock-out factor. For example, you are following 9697 people and three are following you back. That is a problem.

Twitter, like a lot of technology, can waste lots of time. But I want to extract value out of my involvement on Twitter. So I am rigorous in screening who I follow, and I expect others will be with me too. It’s worth the effort because you end up with a Tweetdeck full of interesting relevant comment at best – and humorous, harmless chit-chat at worst.

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