The real secret to building a personal online brand

The real secret to building a personal online brand

The modern recruiter knows that ‘brand’ is key.

And the smart modern recruiter knows how to amplify that brand via ‘personal digital marketing’.

This blog will get far less readers than my normal fare because anything to do with ‘social’ and ‘digital’ turns many dinosaur recruiters off, quick-smart.

But please, be wiser than that, because it’s not that hard. But it is that important.

The video tells in 5 minutes what it took me 10 years to learn. So, worth your time.

• Take a long term view: You don’t get fit, and stay fit, with one weeks gym-work, do you? Same with building a digital brand. It takes persistence and patience.

• You must be consistent: Every day you put out content. LinkedIn status updates, Tweets, blogs.

• Quality content is the key: Content is an opportunity to differentiate. You are different from the vast mass of recruiters who clients perceive as bland and beige. You are interesting, with a point of view, a thought-leader even! And to do that most of your content must be unique to you.

• You must build an audience: You must have targeted followers. There are ways to do that.

• Speak ‘to’ your audience: Your content must be interesting to the people you are trying to target.

• Be generous: Think ‘what can I give‘. Not always ‘what can I get‘. Share ideas, knowledge, tips. Introduce people to each other. Open doors. Be kind.

• Be authentic: Be real. Not blunt or rude. But be yourself. Be ‘you’. People can tell if you don’t, and will switch off.

• Engagement: Its not just broadcasting. You need to interact. Answer questions. Share other peoples stuff. Thank and congratulate. It is after all… social.

Building a brand is hard work. But it will pay bounteous dividends.

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About Greg Savage

Over a career spanning thirty years, Greg Savage has established himself as a global recruitment leader. Greg is a regular keynote speaker at staffing and recruitment conferences around the world.

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8 Responses to The real secret to building a personal online brand

  1. andrew brindley January 17, 2017 at 8:42 pm #

    Totally agree Greg its hard work nd it’s the long game but you talk so much sense thank you for the reminder!

  2. Alex Babic January 18, 2017 at 2:41 am #

    Always great stuff, Greg. Most of it I’m doing, but I’m still struggling with Twitter 5-10 times a day! Still, work in progress!

    • Greg Savage January 18, 2017 at 7:31 am #

      Use “Bufferapp” or “social oomph” to schedule tweets into the future Alex… just a few a day.. you compliment that with “real time ” updates.. cheers Greg

      • Alex Babic January 18, 2017 at 7:44 am #

        Caring and sharing as ever, Greg!

  3. Rowena Arnold January 27, 2017 at 11:33 am #

    All great Greg, but I personally love the ‘be authentic’ Candidates and clients see through ‘fake’ in an instance. We try to employ staff (amongst other things) who are the sorts we would personally like to receive a call from if we didn’t know them. Those with a brilliant phone manner and it’s obvious they really enjoy what they do!

  4. Carl February 10, 2017 at 9:33 pm #

    Absolutely love your stuff as usual Greg! Thanks for sharing, took me ages to finally watch it but glad I did. Have a superb weekend.

  5. Henry @ ISL February 13, 2017 at 10:00 pm #

    I’d add ‘narrowcasting’ to the list – as an embellishment of your point on engagement. Pick out individual people for mention, whether it’s in the form of a thank-you or a reply to their own content.

    This is especially effective for thought-leaders and by initiating contact you’ll get attention yourself, plus they’ll often respond in kind, with a namecheck.

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