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Archive | May, 2012

Massage your client’s ‘social ego’ for a happy ending

Some things in life are so obvious, we just can’t see them. And it shocks me how few people understand what the important part of ‘social media’ or ‘social networking’ actually is. The exciting aspect of the boom in social technologies is not the technology at all, (Sorry geeks). It’s the ‘social’ part. And the [...]

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The golden rule of cold-calling. Don’t!

Almost all recruiters are told they must cold-call to build a client-base. Sadly, that is mostly bad advice. Certainly it is true that all recruiters need to develop clients, identify prospects and find ways to build sustainable relationships. And often that means connecting with people you have never dealt with before. So yes, we are [...]

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There is no such thing as a ‘passive candidate’

I have to admit I am sick and tired of hearing talk of ‘active’ and ‘passive’ candidates. Even though I admit to freely using the terms myself… until very recently. But I am going to stop doing that. People ramble on about ‘passive’ candidates, as if this is a totally fresh breed of human being, [...]

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