Over the past 6 months I have spoken with many CEOs about their business growth strategies. And I have been overwhelmed by the range and scale of the online, digital and social media marketing plans they are developing.

And that’s exciting, but at the risk of being a party-pooper, all this strategy prompts me to offer the reminder that strategy is NOTHING without execution.

The question is, who is going to execute all these the strategies? Where will they come from?

In this short video we outline some current trends in hiring, particularly in the digital age, which you can build into your client conversations.

Your clients will thank you for the insights you offer on the need for fresh recruitment tactics, balancing tight financial management with the need to invest in talent acquisition, and the emergence of a talent churn, where lower performing people, slower to adapt to the new digital reality, are being managed out, and a new skills set being brought in.

The reality is that this hunt for talent is now really global, and as you would expect, retention now becomes critical for all employers.

To be a trusted advisor you will need to coach your clients that “just in time” recruitment will no longer work. They will need a pool of potential candidates that are engaged with long before your vacancy emerges.

In years to come, finding talented people to work for you is going to be much harder than it is to find new clients.

Ask your customers to consider that for a moment and then reflect on where their investment needs to go.

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