During my recentRCSA speaking tour around Australasia I spoke to over 500 Australian and 150 New Zealander recruiters, on the upbeat topic of ‘Riding the Recovery’.
I have to admit it was refreshing to talk about positive ideas and strategies to ensure we take advantage of the opportunities presented by an economic revival.
One of the key areas I covered was the use of Social Media as a sourcing and influencing tool for our industry going forward. I have already blogged on my finding thatAustralian recruiters use Twitter in tiny numbersand followed that up with a similar story onNew Zealand. However, I also used this opportunity to survey (by show of hands, so not very scientific), the use ofLinkedInby New Zealand recruiters.
It turns out that in Auckland and Christchurch, only about 70% of recruiters have a LinkedIn Account (I have to say I am wondering what the other 30% are waiting for). However when asked whether their LinkedIn accounts were worked ‘actively’ with status updates, participation in groups and all the other available applications, only between 10% and 20% kept hands raised.
I am no LinkedIn expert, but it seems self-evident that it’s a great branding tool, a fantastic sourcing tool and an exceptional way to connect with otherwise inaccessible people-not to mention its research capabilities.
I have spoken to clients who acknowledge freely that the first thing they do when assessing a new recruitment service provider, is to review their LinkedIn profile, including an evaluation of history, stability and quality of the recruiters network.
Personally, I could do far more withmy LinkedIn account. However I do review it every day, participate in groups, answer questions, update my status and add connections every week. I have also connected my blog and Twitter account to my Linked In page, making an attempt to integrate my Social Media messaging and content. And it works. Even though I am only using the free functionality of Linked In, so far I have hired new Firebrand employees from LinkedIn, won clients, secured speaking engagements and generated publicity in many countries and many media.
So Kiwi recruiters, let’s get with the programme. Slow to buy intoTwitterI can half understand.
But if you are notLinkedIn… you surely will be left out.